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Are You a LOHAS?
From the Globe and Mail to local city papers across the U.S.
the buzz is on about Green Cleaning this Spring.
Dierdre Imus’ new book Green This! Is just hitting the shelves
and all over the landscape people are talking about how they
keep house.
Stories ranging from personal encounters with white vinegar
smelling up the kitchen to advice on how to transform your
Spring cleaning with non-toxic alternatives and home made
remedies are publishing all over the country as manufacturers
scramble to explain how their toxic ingredients are not really
toxic.
At the same time the next wave of “green cleaning products”
is moving out across the landscape to meet this new demand.
Target is adding green products to their stores; and new
organic and safe cleaners for babies and families are
being introduced by new companies coming into the market.
What you might not have known is that this new trend has
a name… Yes, LOHAS is the name of a “trend”. To be more
precise, it is a “Market Segment”, as is explained in this excerpt
from the Globe and Mail:
Green thinkers belong to an increasingly important market segment called LOHAS (Lifestyles of Health and Sustainability), a concept originated about seven years ago from the work of sociologist Paul Ray, co-author of The Cultural Creatives: How 50 Million People are Changing the World.
So if you were thinking that you were the only one you knew who
seems to be looking at life in a way that is “a bit green of main
stream” you can see, you really aren’t alone. You’re a part of something
bigger, and maybe better! A Market Segment! Whew Hoo!
